Finding And Building Your Community
Understanding who your community is central to establishing a fan base. Four primary steps are: 1. Who is the audience for your channel? Be as specific as possible, knowing as much as possible about the metrics will really capture the identity of your channel. With that in mind figure out the primary age, demographic, online habits, and locations to really target your audience. 2. Where does your community live online and offline? What sites do people go to within this community i.e. blogs, youtube channels, websites, etc… How can you engage with these sites and build relationships with them to further expand your online presence? Are there events offline that can help build your presence? 3. How to engage with this audience? How can I create a strong presence through active social participation through Twitter, Facebook, Tumblr, and StumbleUpon? 4. Discussion of the types of videos that will trend well with your audience/community, and are on brand with your vision.Programming
Now that you’ve built a platform, understand who your audience and overall community is, and you’ve created a vision for your channel - It’s time to program.Developing the ideas you’ve brainstormed into a workable format. Creating enough content that will sustain you for at least 1 month. Plan a collaboration with influencers in the Community. Programming a regimented upload schedule that your fans can count on pilot programming to see what’s working and not working The importance of Behind the Scenes Videos and ancillary content.
Marketing & Distribution
Now that you’ve competed your first video and it’s ready for upload, how do we come up with the best approach to market and distribute it? Some techniques we will discuss for this are:
- Creating the proper thumbnail, annotating, tags, trending techniques, linking social sites, accessing your relationships with digital influencers and community blogs or channels that can help market your content to further expand your growth.
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